Aristole’s three points of persuasion

This post is a commentary on TEDS video called “What Aristotle and Joshua Bell can teach us about persuasion“.

The video talks about famous violinist Joshua Bell, who played one day before thousands in a concert hall, and 3 days later in a metro and nobody listened to him.

The point is that the speaker sees Aristolte’s three points as entering. The three means of persuasion.

Logos – Something is logical to the listeners. Good rules of logic, makes sense to the audience.

Ethos – Something is reknown and recognized by the audience. Authority = confidence + clear presentation.

Pathos – Something the audience feels from the environment.