Ways to “Hook” your audience

This post was provoked from my reading this post on “TEDS talk takeaway: 8 ways to Hook your Audience” by Gavin Mahon.

Great hooks, like McGonigal’s provocative opening statement, get audiences on the edge of their seats and give them a sense of what’s coming. They allow you to win a crowd’s attention right away and give you a legitimate chance to have a lasting impact.

Note that these “hooks” are excellent elements around which to build your presentation.

1. Tell a story.

Well, I messed that one up from the start. It should be “with great enthusiasm, tell AN INTERESTING STORY!”

2. Use Video or Graphics.

Some things are best told, and others are best shown. With the possibility of pictures and videos, use them if the subject matter lends itself to that.

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Explosion in Pemex in Mexico City, Mexico

pemex Explosion
Pemex Explosion

Some of you may have heard of the recent explosion in the Pemex main offices in the Pemex offices complex in Mexico City. Pemex is the official Mexican Petroleum company, which is state owned.

As best as I remember, there are about 36 deaths from this explosion (up to now).

The news media as well as the official government sources are all repeating the same thing, it was methane gas build up that caused the explosion. I live in Mexico City, and we know people that work/worked in that building.

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